According to a local media house, Emart24, a prominent South Korean convenience store chain, has announced a partnership with local cryptocurrency exchange Bithumb to introduce a unique offering to its customers: the bitcoin-based meal box. This integration of the convenience of traditional retailing with the continuing innovation in cryptocurrency could lead to the growing popularity and acceptance of digital money. 

 Bitcoin meal box bonanza

 Emart24 announced that it would deploy around 30,000 Bitcoin meal boxes by the end of May for ₩ $5,900 (about $4. 30) per standard diet plan. The meal box concept is not solely for delicacy but also an encounter for customers to embark on the world of cryptocurrency. By buying revenue, the client will be among the ones winning a Bitcoin meal box, which will further stimulate the shopping process.  

Buyers can be referred to Bitcoin rewards for just a few easy and notable actions. After you turn your virtual payment into the Bitcoin used to order the brunch, you will receive an electronic code that can be redeemed on the site or sent to your email. Following the instructions, one must download the Bithumb Exchange app and input the code automatically. 

Nevertheless, the non-government financial institute of Nonghyup Bank of South Korea offers one more advantage when creating a Bitcoin account. Through this arrangement, customers will have an additional 20,000 won, equivalent to Bitcoin, deposited in their bank account, adding further incentives for them to embrace the cryptocurrency trend. 

Bithumb focus from the move

 Given that Bithumb is the South Korean pioneer in the Crypto Universe, its role in the partnership is only to affirm its position as such. Not only is Bithumb a leading exchange in Korea and a member of the Digital Asset Exchange Association (DAXA), but it is also seeking to provide new information and services to its customers to adapt to their changing needs. 

The marketplace’s accessibility and user engagement can be witnessed through its partnership with SMV Instore 24, which has brought in a new frontier between in-person shopping and digital finance. Another strategic ambition led by the company is to build Bithumb uniquely as the first crypto exchange to get listed in South Korea – this tells a lot about the company’s long-term growth aspirations and desire to play in the big league of finance. 

Cracking the market by having Bitcoin meal boxes in Emart24 not only enlarges the product list but also, importantly, helps to shape its image as a technological company, aiming to draw a larger target group.

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