WisdomTree Prime, the financial ecosystem app, has officially launched in New York, in a move that marks an expansion of its crypto trading services. The platform’s offer of access to digital assets such as a gold token and crypto is now available to New Yorkers.

A Milestone for WisdomTree Prime

With this latest addition, WisdomTree Prime now reaches users in 41 states. The launch means users can now save, spend, and invest their assets within a single integrated platform. This signals the growth trajectory of WisdomTree Prime.

Notably, WisdomTree secured approval from the New York State Department of Financial Services (NYDFS) in late March. The green light was lauded by crypto market enthusiasts, especially amid the growing popularity of the cryptocurrency market.

However, this announcement comes amidst internal wrangling over the direction of expansion. The CEO Jonathan Steinberg faces growing pressure from shareholders due to the company’s strong focus on Decentralized Finance (DeFi).

This internal discord, driven by opposing views on WisdomTree’s strategic direction, has raised questions about the future leadership of the company. It is unclear if the current disagreement from shareholders will escalate to cause a leadership change.

Internal Disagreement and Shareholder Pressure

The firm’s largest shareholder, Graham Tuckwell, who doubles as the chairman of ETFS Capital remains an outspoken critic of Steinberg’s emphasis on DeFi. Tuckwell labeled Steinberg’s DeFi initiatives a “massive distraction and utterly unsuccessful.”

The primary reason behind this position remains unclear, however, the current regulatory landscape in the US gives a hint. SEC Chair Gary Gensler and members of Congress are at loggerheads over the crypto regulatory path. The lawsuits and countersuits from entities like Coinbase prove the distraction that Tuckwell holds as an excuse.

The ETFS Capital boss even urged investors to vote against Steinberg’s reappointment. The public rebuke from the company’s largest shareholder is indicative of the disapproval of the firm’s direction in general.

The internal wrangling has led to heightened scrutiny from other shareholders and industry analysts. It is casting a shadow over the otherwise promising launch of WisdomTree Prime’s crypto trading in New York.

However, market watchers say despite the internal disagreements, the app’s expansion into one of the largest financial markets in the United States is a huge achievement. It demonstrates WisdomTree’s commitment to broadening its reach and capitalizing on the growing interest in cryptocurrencies and DeFi.

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The post WisdomTree Prime Debuts Crypto Trading Amid Internal Wrangling appeared first on CoinGape.

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